youtube brand and beyond
youtube approached us to Deliver a refreshed regular YouTube B2B newsletter for 2026 to share content with industry insights and thought leadership pieces for marketing professionals and video practitioners. Packaging content in a visually arresting, sharable and easy to digest format.
AGENCY
SERVICES
ART DIRECTION
GRAPHIC DESIGN
CAMPAIGN IDENTITY
CREDITS
amv bbdo
mark farihna
rosie maddison
lock up design
art direction
bold typography mixed and layered with bold imagery creating big hooks, highly saturated, scrollable content.
youtube’s brand have some really fun 3d emojis that we thought could fit well within this vibe and make the content even more engaging.
approach
this newsletter will be a bi-weekly piece of marketing material for youtube, so we needed to consider how the design can stay consistent yet fresh for each edition.
we developed the idea of creating templated sections that scale from visually led content to a little more copy led and text heavy.
THE HOOK
Using this scale we developed a series of templated hooks, A 5-second, high-impact summary capturing attention immediately. Leading with bold visuals, aimed set the tone for the rest of the email.
other sections
deep dive
spotlights
polls, stats, quotes
imagery and quotes
case studies
footers
