TopCashback
a digital and Ooh campaign designed to drive awareness and sign-ups
scroll down for the process
YouTube Best Practices
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Connect with your audience with emotion and story-telling. Use a story-arc in order to grab & maintain audience attention.
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To avoid the ‘Skip-Ad’ button being pressed, keep your ad short, deliver your message and brand within the first two shots of your video.
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Ensure you have a demonstration of your product, how it works, ease of use, and how it benefits your user.
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What is next for your user once they click-through to your ad, a sign-up form? Your website? App download? Consider where you want to send your user next and ensure it’s just as eye-catching as your ad.
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Good use of soundtrack and voice-over. Your message can therefore be heard if the user clicks onto another tab, alternatively if the video is muted, subtitles will help deliver your message.
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70% of audience will be using YouTube on Mobile, design with mobile viewing in mind.
Thoughtful Design
Canvas
Your message needs to be clearly delivered, both audibly and visually. Design your video to avoid obstructions with the “Skip-Ad” and CTA buttons. Key visuals need to be displayed in the first two thirds of the canvas.
Story-Arc
Using a story-arc is integral to keeping your audience engaged. YouTube is a fast-paced platform, start off fast, introduce your brand, connect with your audience, and give clear call to actions.
