I was invited by Redwood BBDO to assist with pitch work for their client, Simond. My task was to conceptualize and develop a creative direction for their new campaign, aimed at establishing Simond as a leading brand within the climbing community. The campaign needed to align with Simond's core values of heritage, sustainability, and high-quality products. I ultimately developed the concept, "The Alpine Way" — a campaign route that emphasizes the connection between their products and nature, promoting the ethos of taking only what you need and leaving nothing behind.

this work helped redwood get chosen as one of the final two agencies to win, this pitch is still an ongoing process.