a body of work inspired by the question every designer faces in their career: ‘am i original enough?’ With the rapid advancement of AI and the overwhelming saturation of the creative landscape, the world of graphic design is constantly evolving. How can designers find true innovation in the 2020s?

This project delves into that question, exploring every design trend imaginable. It serves as a tribute to graphic designers who grapple with the frustration of thinkingthey’ve invented something new, hop on pinterest, and find its already been done.

it is a unique collaboration in hopes to find the holy grail of design, originality.