rosie x every designer ever

a body of work inspired by the question every designer faces in their career: ‘am i original enough?’ With the rapid advancement of AI and the overwhelming saturation of the creative landscape, the world of graphic design is constantly evolving. How can designers find true innovation in the 2020s?

This project delves into that question, exploring every design trend imaginable. It serves as a tribute to graphic designers who grapple with the frustration of thinking they’ve invented something new and find its already been done.

it is a unique collaboration in hopes to find the holy grail of design, originality.

AGENCY

n/a

SERVICES

ART DIRECTION

GRAPHIC DESIGN

ILLUSTRATION

MOTION

CREDITS

every designer ever to exist ever, past present and future

the holy grail.

choona. (fish hand illustrated)

why climb everest?

the dreamer vs the realist.

summer starts with pimms

little plant.

walking backwards.

i’m so tired.

unfurl. collaboration with the talented photographer, dominic manderson.

bitter.

british summer time.

Pov.

what lies behind those eyes.

at the end of the day. (hand illustrated sun)

nostalgia. (inspired by the ‘carousel’ pitch for kodak in the mad men series)

the bear. (hand illustrated fish, inspired by tattoo designs seen on the show)

diving.

life’s a dance.

man’s best friend.

growth.

all is now harmed. collaboration with the talented photographer dominic manderson.

an ode. (hand illustrated skull)

common ground motel

shush.