Brand: Heide Park

Agency: Creature/Modern Citizens London

I had the pleasure of Collaborating with the London-based design team on a pitch for Heide Park, a major theme park in Germany. Developing an engaging illustrated campaign activation, utilising custom emojis to represent and capture the range of emotions experienced by Heide Park visitors. This approach aimed to create a fun and relatable visual language to enhance the park's brand experience.

hero image developed for ooh campaign

digital illustration emojis evoking the emotions visitors feel riding on heide park’s signature rides.

*Emojis 1, 2, 3, and 11 were designed by Tim Green, Head of Design at Creature London, with all remaining emojis conceptualized and illustrated by me.

ooh activations

interactive TikTok filter that allows users to experience a point-of-view simulation of Heide Park’s signature rides. Users can then select the emoji that best represents their emotions during the virtual ride.

*(scamp)