lovely day for a guinness
amv bbdo opened the floor to all their designers to help bring back ‘Lovely day for a Guinness’.
The goal was to translate this tagline into a bold OOH campaign that celebrates guinness’ two main ingredients, people and community.
the best ideas would then be submitted to guinness clients, this idea made the top 10.
all photography seen in this work is used on a scamp basis
AGENCY
SERVICES
ART DIRECTION
GRAPHIC DESIGN
CAMPAIGN IDENTITY
CREDITS
amv bbdo
rosie maddison
Spark
BACK TO BASICS
Guinness has always taken pride in its simplicity. Simple ingredients, simple craft, all to make something extraordinary.
Sometimes the simplest things make the loveliest day.
So, what are they?
DEV 1 • IDEATION • NATURE
Photography based creative, showcasing beautiful nature shots of Guinness’ ingredients.
a white band is present across the top of every artboard. A visual nod to the unmistakable silhouette of a Guinness pint.
DEV 2 • the secret ingredient • community
How can Guinness bring people together in this mad divided world we’re currently living in?
Walking and talking with a friend, seeing your team win with your old man, a few pints with the boys on a Sunday.
The simplest things can create the loveliest days, thanks to Guinness’ secret ingredient; connection.
